About Me
Hey there, it's Michael.
I'm a marketer at HelloFresh, previously worked at Xero, and Ogilvy.
Originally from Auckland, currently based in Toronto. Finally getting a taste of decent pizza, if you know a good spot, hit me up!
I'm always working on a side project, currently putting together some guides building out marketing analytics infrastructure. Link Looper is a tool that helps marketers identify and stop ad fraud, and Bestman Pro is a tool I'm building to better understand text based LLMs and OpenAI's Assistant API. Most recently I've started developing a tool for brands to track and manage their reputation within Generative AI tools.
Blog
Recent Thoughts
media
Ad Fraud is Surprisingly Obvious to Spot
Digital media has been around for multiple decades at this point, but has still failed to clean up its ad fraud mess. What’s worse, it’s getting worse at it. Incredibly each year the amount of money spent on ad fraud protection increases while at the...
media
Advertising Could be Apple's Next $50b
The internet has been buzzing with rumours that Apple is planning to enter advertising in a big way, with some sites reporting that Apple is building a Demand Side Platform (DSP). There's no formal word from Apple, however a recent job ad seems to be...
career
Adjectives in a Job Title 🚩
I’ve recently become interested in the job market again, and it’s weird out there. Building a career in marketing has been a shit show for a while now thanks to the proliferation of gurus, growth hackers, and ninjas. Marketers have always had a pench...
